O2 and England Rugby have been in partnership for almost 20 years and every season we create unique experiences, both digital and experiential, to put our customers and England Rugby fans at the heart of what we do.
We support England Rugby at every level of the game including the England Rugby Elite Player Squad, England Saxons, England Women and O2 Touch.
Wear the Rose
It’s a fact that in top-level sport, the power of support can be the difference between victory and defeat, falling an inch short of the rugby posts in the final minute of a game. Stuart Lancaster calls it that extra 10 per cent. In 2015, you can be that difference.
We are calling upon the country to get behind the England Rugby team. To do that we need a symbol that manifests support, and what better than the icon sewn into the chest of every England shirt. The red rose of England.
Whether you’re at Twickenham, in the pub or watching at home, get your England Rugby shirt on. Wear your shirt over your jumper, unzip your jacket, stand alongside us and behind the team.
To Wear the Rose is an individual act, and a collective demonstration of supporting England Rugby. And if everyone stands up to Wear the Rose, the England players will feel stronger, faster and perform better. They will feel like giants.
So show it. Wear it. Share it. #WearTheRose
O2 Priority ensures our customers are well looked after on a match day at Twickenham. From Priority bar lanes to best-in-class hospitality, O2 will make it a day you won’t forget.
With access to the O2 blueroom in the West Fan Village, customers can get an unbeatable match-day experience, including first-class entertainment by a celebrity host, a pre-match pint and pasty plus a post-match Q&A with three England players.
Priority customers can also see what it feels like to train like an England player by heading to our 360-degree virtual reality “Wear the Rose” experience, located right next to the O2 blueroom.
O2 Inside Line
Infiltrate England Rugby’s training camp at Pennyhill Park and get behind the scenes on match day with O2 lnside Line. With a little help from rugby’s favourite presenter, Alex Payne, we give you a unique look into life as part of the England Rugby team. Previewing matches, hearing exclusive analysis from the players, taking you inside Stuart Lancaster’s press conferences and bringing you the ultimate match-day wrap-up with celebrity guests. You’ll get the real insight of what it means to Wear the Rose.
Search O2 Inside Line to find out more.
This summer, O2 Touch hit the road with Jonny Wilkinson and Vernon Kay, bringing a fun-filled day of rugby, music and entertainment to four cities across England.
Across Loughborough, Bath, Manchester and London, over 1, 500 players took part in the O2 Touch tournaments, while over 1, 000 people of all ages tried out the sport for the first time – with a little help from current and former England players including: Jason Robinson, Jonathan Joseph, Alex Corbisiero, Mark Cueto, Rochelle Clark, Emily Scarratt, Sarah Hunter and Amy Cokayne.