In 1904 in a small town in New Zealand, three men began making tough woollen garments. Originally from England, John Lane, Pringle Walker and Alfred Rudkin, who were now proud Kiwis, had such a love for their adopted homeland that they named their company after the area in which they settled - Canterbury. It fast became a national institution, a byword for Kiwi qualities of trustworthiness, resilience and hard work, supplying kit to the Australian and New Zealand army and eventually to the other great New Zealand institution - the All Blacks rugby team - an association that would last for decades.
From the beginning, this was a brand firmly rooted in the New Zealand soil and for more than a century now Canterbury has dedicated itself to making stylish, crafted products that are built to last. At every stage they've challenged themselves to come up with innovations that make the kit - and sometimes even the game itself - even better. This relentless drive has delivered landmark technical innovations: the loop neck, the rubber button, the base layer.
Today, they apply the combination of respect for history and forward-looking product development across everything they do from casual sportswear to training kit to the elite international rugby strip. They take their responsibility to the game very seriously.