An official Rugby World Cup store had to be closed following Japan's stunning World Cup win over South Africa.
The team, nicknamed the Brave Blossoms, recorded arguably the biggest upset in the competition's history with their 34-32 win over the two-time champions.
That result prompted a large amount of Japan fans to flock to the store on Oxford Street in London.
Brett Gosper, World Rugby's chief executive, confirmed the overwhelming demand for merchandise from Japan fans caused the shop to be temporarily closed.
"We had to close #RWC2015 official merchandise store on Oxford St yesterday due to overwhelming merchandise demand from the Japanese public, " Gosper tweeted.
GettyHistoric: Karne Hesketh of Japan scores the winning try Emotional: Japan's players react to their suprise victory
The popularity of Japan, who were already one of the best supported teams in the tournament, has soared since their astonishing victory over the 2007 winners.
South Africa were 1/500 pre-match favourites to win the match.
In the wake of the defeat, Springboks coach Heyneke Meyer said his players had let their country down.