Silverbacks spread message across the web

An exciting new website detailing the adventures and achievements of Rwanda’s pioneering national rugby team has been launched.

The site – www.rwandarugby.org – is the “Home of the Rwandan Silverbacks” and outlines the team’s history, development, tours, sponsorship and media coverage, plus a wealth of other information.

The launch follows two years of exciting progress by the Silverbacks during which they have played their first matches overseas, enjoyed access to elite coaching and won friends and admirers in the world of rugby and beyond.

“Rugby is a fast-growing sport and a huge force for good in Rwanda, so we are justifiably proud of the Silverbacks and their achievements,” said Dr Otto Vianney Muhinda, president of the Fédération Rwandaise de Rugby (Rwanda Rugby Federation).

“We are delighted to see the launch of the official website, which is an important step in the evolution of rugby in Rwanda and another excellent channel of communication for telling the world about the progress we are making as a nation.”

The new website also features extensive photo galleries, including the Silverbacks’ tours to Hong Kong in 2010 and 2011 and domestic tournaments in Kigali, as well as information about how to sponsor and invest in Rwanda’s rugby future.

Rugby is winning over countless new fans in Rwanda, including the country’s head of state, President Paul Kagame, who was recently presented with a Silverbacks tour shirt.

“The site takes Rwandan rugby in general and the Silverbacks in particular to a new level in terms of access to information,” said Dave Hughes, organiser of the Silverbacks’ overseas tours.

“In this age of instant global communications it is essential that Rwandan rugby is seen to be well organised, modern and progressive, and an official website is vital for making first impressions count. These are exciting times for Rwandan rugby.”

The new website has been put together by Hong Kong-based sports PR and publishing company Two Up Front, which has worked with the Rwandan national team on a pro bono basis since 2009.

The Silverbacks – named after Rwanda’s signature mountain gorillas – are currently training hard ahead of their third tour to Hong Kong in late March.

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Released on behalf of Rwandan Rugby by Two Up Front – Asia's sports PR specialists.